Lucia Zelesco, is the founder and CEO of Zelesco Consulting a visionary boutique marketing agency and a strategic empowerer, exerting her existence into tailoring an environment of vibrant...

Marketing strategies describe how a business will reach and engage its target audience to promote its products and services. Analysing market conditions, identifying customer needs, and developing...

The Meaning and Impact of ChatGPT on Business in the Future   AI websites and tools are already transforming the business landscape, and their impact will only grow in the future. Keep reading...

  There is no doubt that marketing strategies are necessary for all businesses regardless of the industry, product, or service they provide.   This article will discuss the importance of...

  Lean-Agile is a set of working ideas and practices that tries to reduce waste while increasing value. This allows businesses to prioritise quality in their products and services. We'll look...

  Reducing your carbon footprint is an essential element of going green. These four strategies will enable you in improving your company's sustainability and efficiency. Running a profitable...

No matter how well-known a business is, as your company grows and you pivot with the times, it will eventually need to be rebranded. Hitting milestones may indicate it is time to rebrand the...

  You can't purchase your Google ranking with money alone, but with a bit of time and planning, you can enhance your position on the search engine results page (SERP) without spending a dollar....

So you have a website with amazing information, it looks great and you provide a much better product or service than your competition. But your website is also not selling your product, no one is...

  It might sound obvious to have a plan before you do something, but weekly we come across businesses that are participating in Digital Marketing or engaging online without any sort of plan or...